Dapple

Intelligence at the level your team requires.

Intelligence is captured in tiers. Start with the metrics, then add depth to the journeys where your team needs to know why, or what to do next.

Every plan starts with Track.

Dapple Pattern Dapple Focus
Track
Base plan

Know where you stand.

Best when

A regular pulse on where you stand across your market is enough.

You need a regular read on one journey, and how it moves.

Cadence options
Ad hocAnnualBiannualQuarterly
Cadence options
Ad hocQuarterlyBi-monthlyMonthly
Includes
  • Real customers complete every key journey on your brand and your competitors’
  • A full feature audit of every brand
  • An annual customer survey, so scores reflect what your customers value
  • Real customers complete the journey on your brand and your main competitors’
  • A full feature audit of the journey
  • An annual customer survey, so scores reflect what your customers value
You get
Your metrics, self-serve

Scores and rankings across every key journey.

ScorecardDashboard
Your metrics, self-serve

The journey’s score and rank, run by run.

ScorecardDashboard
Diagnose
Per journey

See why.

Best when

Your team can dig into the why on the journeys it picks.

Your team wants to see why the journey scores the way it does.

Suggested per run

1–4 journeys, or as many as your metrics flag for a closer look.

Suggested runs

When something shifts: a change you’ve made, a competitor’s move, or a dip in the metrics.

Includes
  • Everything in Track
  • 5–8 moderated sessions on each journey you choose
  • Real customers use your brand and the leading competitors side by side
  • Everything in Track
  • 5–8 moderated sessions on the journey
  • Real customers use your brand and the leading competitors side by side
You get
The why, self-serve

Recordings and highlights for each journey.

+ Session videos
The why, self-serve

Recordings and highlights from each run.

+ Session videos
Advise
Per journey

Know what to do next.

Best when

You want a Dapple expert on the journeys that matter most.

You’ve changed the journey, or need to, and want an expert view.

Suggested per run

1–3 journeys, enough to fill your product roadmap.

Suggested runs

When it’s time to act: to turn that shift into a plan for your roadmap.

Includes
  • Everything in Diagnose
  • A tailored report on each journey you choose
  • A workshop with your team
  • Everything in Diagnose
  • A tailored report on the journey
  • A debrief with your team
You get
Answers from Dapple’s experts

Prioritised recommendations for each journey.

+ Report+ Workshop
Answers from Dapple’s experts

Prioritised recommendations on what to fix first.

+ Report+ Debrief
Dapple Pattern example

This brand trailed on three journeys, so each got Diagnose. Servicing, the widest gap, also got Advise.

Dapple Focus example

Checkout is tracked every two months. A January dip and two releases got Diagnose. May also got Advise.

What shapes your price.

Every plan is scoped to your market, so we quote rather than list prices.

ScopePattern or Focus, and how many brands and journeys.
DepthWhich journeys get Diagnose or Advise.
MarketWhere you operate, and the sector you compete in.
AudienceWho needs to take part, broad or niche.
CadenceHow often you run. More runs a year, lower cost per run.

Common questions.

What counts as a journey?

A task a customer actually sets out to do, like getting a quote, switching plan or placing a bet. Not a section of the site.

Why are Diagnose and Advise priced per journey?

So you only pay for depth where you need it. Most clients add them to the two or three journeys that matter most, and keep the rest on Track. You can also add them ad hoc, to a single run, whenever a journey needs a closer look.

Who takes part?

Real customers, recruited for your market, never synthetic users or expert panels.

How does billing work?

Plans run for 12 months. We invoice per run, or annually if preferred.

Can I change plan?

Yes. You can add Diagnose or Advise to a journey at any run, and change cadence at renewal.

Not sure which plan fits?

Tell us your market and the journeys that matter. We’ll recommend a scope and cadence.

Let's talk