Dapple
Dapple Pattern

Complete competitive benchmark.

Pattern measures your entire digital experience, whether winning customers or retaining them, against every competitor that matters.

Every key journey
Market wide
Scheduled cycle
See where you stand
YouBest in marketMarket average

Where Pattern earns its place.

Reveal where you stand

A full market read on a set cycle: your ranked position, overall and by journey, so you can see what moves.

See where to invest

The mission-critical journeys where you trail your competitors, as the evidence base for your planning cycle.

Know what to do first

A backlog of recommendations ordered by impact, with the proof attached, so your team knows exactly what to fix first.

Four stages, and you set the first one.

01Scope

You decide what the study covers before any fieldwork starts: which side of the login, which devices, and which competitors you are measured against.

Public site, member area, or both App or site, mobile or desktop The competitors that matter to you

02Fieldwork

Three instruments run in parallel: what your market values, what each brand offers, and how it performs in use.

Market survey sets the weightings Same feature audit for every brand Real customers, testing live products
LiveShare screen
Satisfaction
Ease
Task success
Confidence
9:41←Your onboardingFirst nameYour nameJaneLast nameYour surnameDoe▾Keep me updatedCancelNext

03Review

We take you through the metrics across every journey, and together we agree where to go deeper before any diagnostic work begins.

Journey metrics, feature and usability Where you lead, and where you trail The journeys that go deeper, agreed

04Output

You get the result in a form your team can work from, then keep the underlying data to interrogate long after the workshop.

Your position, overall and by journey Prioritised roadmap recommendations Evidence, for your team to self-serve

Findings you can act on, evidence that stays with you.

Dashboard

Self-serve access to the full dataset, so your team can keep interrogating it long after the workshop.

Scorecard

Your ranked position, overall and by journey, with every score traceable to the evidence behind it.

Workshop

We take your team through the findings in the room, and prioritise the next best actions.

Dashboard
Dapple Pattern · Overview
Dapple
Overview
Journeys
Competitors
Sessions
Survey
OverviewQ4 ▾All journeys ▾6 brands
Overall score
72▲ 6
Market rank
2ndof 6
Strongest journey
84Landing
Largest gap
−23Servicing
Overall score, every runYouBest in market
Q1Q2Q3Q4
Market ranking
Competitor B81
You72
Competitor D69
Competitor A64
Competitor E58
Competitor C51

Self-serve access to the full dataset, so your team can keep interrogating it long after the workshop.

Scorecard
Dapple Pattern · Scorecard
Scorecard · Q4Your market position
2ndof 6 brands
Score by journeyEvidence
Landing84▶ Clip
Sign up63▶ Clip
Account75▶ Clip
Servicing58▶ Clip
Renew80▶ Clip
Session evidence
Sign up · session 14 · 0:42
Every score links to the session it came from.

Your ranked position, overall and by journey, with every score traceable to the evidence behind it.

Workshop
Findings workshop · Q4
DappleFindings workshop

Where to act next.

1Fix the sign-up address stepHigh impact
2Simplify the servicing menuQuick win
3Show the renewal price earlierNext quarter
12
Presenting · slide 12 of 18In the roomJHAMSKRT

We take your team through the findings in the room, and prioritise the next best actions.

Choose the tier that suits your team.

Every plan starts with Track, and you add Diagnose or Advise to the journeys that need to go further.

Track
Base plan

Know where you stand.

Best when

A regular pulse on where you stand across your market is enough.

Cadence options
Ad hocAnnualBiannualQuarterly
Includes
  • Real customers complete every key journey on your brand and your competitors’
  • A full feature audit of every brand
  • An annual customer survey, so scores reflect what your customers value
You get
Your metrics, self-serve

Scores and rankings across every key journey.

ScorecardDashboard
Diagnose
Per journey

See why.

Best when

Your team can dig into the why on the journeys it picks.

Suggested per run

1–4 journeys, or as many as your metrics flag for a closer look.

Includes
  • Everything in Track
  • 5–8 moderated sessions on each journey you choose
  • Real customers use your brand and the leading competitors side by side
You get
The why, self-serve

Recordings and highlights for each journey.

+ Session videos
Advise
Per journey

Know what to do next.

Best when

You want a Dapple expert on the journeys that matter most.

Suggested per run

1–3 journeys, enough to fill your product roadmap.

Includes
  • Everything in Diagnose
  • A tailored report on each journey you choose
  • A workshop with your team
You get
Answers from Dapple’s experts

Prioritised recommendations for each journey.

+ Report+ Workshop
Dapple Pattern example

This brand trailed on three journeys, so each got Diagnose. Servicing, the widest gap, also got Advise.

Where would you rank today?

Tell us your market and the competitors you’re up against. We’ll show you what Pattern would cover.

Let's talk