Dapple
Dapple Focus

Targeted journey measurement.

Focus takes one journey and measures it in days, against the competitors that matter. Run it once, or track it as often as you need.

One journey
Fast turnaround
Always on
Start with one journey
YouCompetitors

Where Focus earns its place.

Reveal where you stand

A steady read on the journey you can’t afford to let slip, against the competitors that matter most.

Know what to fix next

Move Focus across your roadmap one journey at a time, and see where customers drop away, with the footage attached.

See whether it moved

Once you’ve shipped a change, measure the journey again on the same basis and see whether it landed.

The journey you pick, measured in days.

01Scope

You choose the journey, the device and who you want to be measured against. Then you set the cadence.

One journey, one device Your key competitors One-off, or ongoing measurement

02Fieldwork

Three instruments, focused on your journey: what your market values, what each brand offers, and how it performs in use.

Market survey sets the weightings The journey's features, audited on every brand Real customers, testing live products
LiveShare screen
Satisfaction
Ease
Task success
Confidence
9:41←Your onboardingFirst nameYour nameJaneLast nameYour surnameDoe▾Keep me updatedCancelNext

03Output

The score and how it moved, the priorities that come out of it, and the proof underneath.

Where the journey ranks against the set The points to fix, in priority order Video and verbatims behind every one

A consistent read, with the evidence underneath.

Dashboard

The same measures held across every run, with self-serve access to the metrics once it’s run on an ongoing cycle.

Report

The journey scored against the competitor set, with the issues found and the footage behind them.

Debrief

We take your team through what we found and what it means, and agree what to fix first.

Dashboard
Dapple Focus · Checkout
Dapple
Overview
Journeys
Competitors
Sessions
Survey
OverviewCheckout ▾Every run ▾4 brands
Journey score
74▲ 17
Rank in set
2ndof 4
Issues fixed
2of 3
Next run
Jan
Checkout score, every runYouBest competitor
Change madeJanMarMayJulSepNov
Competitor set
Competitor B85
You74
Competitor A70
Competitor C63

The same measures held across every run, with self-serve access to the metrics once it’s run on an ongoing cycle.

Report
Dapple Focus · Report
Focus report · Checkout · Nov runHow Checkout performs
742nd of 4
Issues foundFootage
Address lookup fails on mobile▶ 0:42
Delivery cost shown late▶ 0:33
Promo field hard to find▶ 0:24
Ease71
Confidence76
Features75
Session evidence
Checkout · session 9 · 0:42
Scored against your competitor set.

The journey scored against the competitor set, with the issues found and the footage behind them.

Debrief
Debrief · Checkout
DappleCheckout debrief

What to fix first.

1Fix address lookup on mobileFix first
2Show delivery cost upfrontNext sprint
3Rework the promo fieldLater
7
Presenting · slide 7 of 18In the roomJHAMSKRT

We take your team through what we found and what it means, and agree what to fix first.

Choose the tier that suits your team.

Every plan starts with Track, and you add Diagnose or Advise to the runs that need to go further.

Track
Base plan

Know where you stand.

Best when

You need a regular read on one journey, and how it moves.

Cadence options
Ad hocQuarterlyBi-monthlyMonthly
Includes
  • Real customers complete the journey on your brand and your main competitors’
  • A full feature audit of the journey
  • An annual customer survey, so scores reflect what your customers value
You get
Your metrics, self-serve

The journey’s score and rank, run by run.

ScorecardDashboard
Diagnose
Per journey

See why.

Best when

Your team wants to see why the journey scores the way it does.

Suggested runs

When something shifts: a change you’ve made, a competitor’s move, or a dip in the metrics.

Includes
  • Everything in Track
  • 5–8 moderated sessions on the journey
  • Real customers use your brand and the leading competitors side by side
You get
The why, self-serve

Recordings and highlights from each run.

+ Session videos
Advise
Per journey

Know what to do next.

Best when

You’ve changed the journey, or need to, and want an expert view.

Suggested runs

When it’s time to act: to turn that shift into a plan for your roadmap.

Includes
  • Everything in Diagnose
  • A tailored report on the journey
  • A debrief with your team
You get
Answers from Dapple’s experts

Prioritised recommendations on what to fix first.

+ Report+ Debrief
Dapple Focus example

Checkout is tracked every two months. A January dip and two releases got Diagnose. May also got Advise.

Which journey defines you?

Tell us the journey that matters most, and we’ll show you what a Focus would measure.

Let's talk