Your full experience ranked against every competitor that matters, in acquisition and behind the login.
A single journey measured in depth, to find what’s holding it back or prove a change worked.
Remeasured on a set cycle, so you catch a competitor pulling ahead or your own numbers slipping back.
Knowing where to compete starts with knowing what drives the choices your customers make.
Set against what customers value, it shows where your product fits the market, and where it falls short.
A great feature is wasted if people struggle with it. Real use shows what helps brands or holds them back.
Knowing where to compete starts with knowing what drives the choices your customers make.
Set against what customers value, it shows where your product fits the market, and where it falls short.
“I wasn’t sure if it had saved my details.”
Participant 14 · 04:12A great feature is wasted if people struggle with it. Real use shows what helps brands or holds them back.
Your customers judge you against your competitors, and against the best digital experience they had that week, whoever built it.
Leading your own market is not the ceiling. What is standard elsewhere is usually what arrives here next, and we have already measured it.
Enough range to know the difference between an experience that tests well and one that only looks good.
A full market read on a set cycle: your ranked position, overall and by journey, so you can see what moves.
The mission-critical journeys where you trail your competitors, as the evidence base for your planning cycle.
A backlog of recommendations ordered by impact, with the proof attached, so your team knows exactly what to fix first.
Self-serve access to the full dataset, so your team can keep interrogating it long after the workshop.
Your ranked position, overall and by journey, with every score traceable to the evidence behind it.
We take your team through the findings in the room, and prioritise the next best actions.
Self-serve access to the full dataset, so your team can keep interrogating it long after the workshop.
Your ranked position, overall and by journey, with every score traceable to the evidence behind it.
We take your team through the findings in the room, and prioritise the next best actions.
Every plan starts with Track, and you add Diagnose or Advise to the journeys that need to go further.
Know where you stand.
A regular pulse on where you stand across your market is enough.
Scores and rankings across every key journey.
See why.
Your team can dig into the why on the journeys it picks.
1–4 journeys, or as many as your metrics flag for a closer look.
Recordings and highlights for each journey.
Know what to do next.
You want a Dapple expert on the journeys that matter most.
1–3 journeys, enough to fill your product roadmap.
Prioritised recommendations for each journey.
This brand trailed on three journeys, so each got Diagnose. Servicing, the widest gap, also got Advise.
A steady read on the journey you can’t afford to let slip, against the competitors that matter most.
Move Focus across your roadmap one journey at a time, and see where customers drop away, with the footage attached.
Once you’ve shipped a change, measure the journey again on the same basis and see whether it landed.
The same measures held across every run, with self-serve access to the metrics once it’s run on an ongoing cycle.
The journey scored against the competitor set, with the issues found and the footage behind them.
We take your team through what we found and what it means, and agree what to fix first.
The same measures held across every run, with self-serve access to the metrics once it’s run on an ongoing cycle.
The journey scored against the competitor set, with the issues found and the footage behind them.
We take your team through what we found and what it means, and agree what to fix first.
Every plan starts with Track, and you add Diagnose or Advise to the runs that need to go further.
Know where you stand.
You need a regular read on one journey, and how it moves.
The journey’s score and rank, run by run.
See why.
Your team wants to see why the journey scores the way it does.
When something shifts: a change you’ve made, a competitor’s move, or a dip in the metrics.
Recordings and highlights from each run.
Know what to do next.
You’ve changed the journey, or need to, and want an expert view.
When it’s time to act: to turn that shift into a plan for your roadmap.
Prioritised recommendations on what to fix first.
Checkout is tracked every two months. A January dip and two releases got Diagnose. May also got Advise.
Know where you stand.
A regular pulse on where you stand across your market is enough.
You need a regular read on one journey, and how it moves.
Scores and rankings across every key journey.
The journey’s score and rank, run by run.
See why.
Your team can dig into the why on the journeys it picks.
Your team wants to see why the journey scores the way it does.
1–4 journeys, or as many as your metrics flag for a closer look.
When something shifts: a change you’ve made, a competitor’s move, or a dip in the metrics.
Recordings and highlights for each journey.
Recordings and highlights from each run.
Know what to do next.
You want a Dapple expert on the journeys that matter most.
You’ve changed the journey, or need to, and want an expert view.
1–3 journeys, enough to fill your product roadmap.
When it’s time to act: to turn that shift into a plan for your roadmap.
Prioritised recommendations for each journey.
Prioritised recommendations on what to fix first.
This brand trailed on three journeys, so each got Diagnose. Servicing, the widest gap, also got Advise.
Checkout is tracked every two months. A January dip and two releases got Diagnose. May also got Advise.
Every plan is scoped to your market, so we quote rather than list prices.
A task a customer actually sets out to do, like getting a quote, switching plan or placing a bet. Not a section of the site.
So you only pay for depth where you need it. Most clients add them to the two or three journeys that matter most, and keep the rest on Track. You can also add them ad hoc, to a single run, whenever a journey needs a closer look.
Real customers, recruited for your market, never synthetic users or expert panels.
Plans run for 12 months. We invoice per run, or annually if preferred.
Yes. You can add Diagnose or Advise to a journey at any run, and change cadence at renewal.
A quantitative survey establishes what your market actually cares about, so the ranking reflects customer priorities rather than ours.
A proprietary feature list assessed brand by brand, credit or no credit. The capability is either there or it isn’t.
Task success, confidence and ease, measured while people actually work through the journey rather than describe it afterwards.
A quantitative survey establishes what your market actually cares about, so the ranking reflects customer priorities rather than ours.
A proprietary feature list assessed brand by brand, credit or no credit. The capability is either there or it isn’t.
“I wasn’t sure if it had saved my details.”
Participant 14 · 04:12Task success, confidence and ease, measured while people actually work through the journey rather than describe it afterwards.
People who buy in your category, with their true behaviour recorded. Never a simulated response.
Live products as they exist today, in front of the login and behind it. Exactly as they were shipped.
Every brand in the set, in every market you operate. All held to one standard so the numbers compare.
A number without a method behind it invites argument. A number with one settles it.
Dapple Scoring FrameworkOne framework. Every brand. Every market.
Strategic marketing, then UX research. Turns evidence into roadmaps.
Twenty-five years in technology consulting, a decade at Forrester.
Product leadership and digital transformation. Builds the dashboards.
Corporate law, then research operations. Runs fieldwork across markets.
Most competitive research arrives as a deck from a firm that will not be there when the questions start. We work the other way, embedded with product and insights teams. That means working with you when the study is scoped, joining the prioritisation conversation, and re-cutting the data when a stakeholder challenges it.
Our team brings years of experience to every study you commission.
The same framework in every one, because customers carry expectations between them.
Local researchers, local participants, one standard, so the numbers compare.
Enough range that the standard comes from what works, not from a checklist.
Not listed here? We’re happy to scope it.
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If anything changes, we will update this page. Last updated 26 October 2026.
