Dapple

See your market. Compete with confidence.

We measure the digital journeys that win customers and keep them, with real people on live products, across you and your competitors.

Let's talk

Two products, held to one standard.

Every journey and competitor that matters, in acquisition or inside the member area. Know exactly where to focus next.

Every key journey
Market wide
Scheduled cycle

One journey, your main competitors, run once or on repeat. Change something, measure again, and know whether it worked.

One journey
Fast turnaround
Always on

Three questions for an experience that converts.

What do customers value?

Knowing where to compete starts with knowing what drives the choices your customers make.

What do brands offer?

Set against what customers value, it shows where your product fits the market, and where it falls short.

How does it perform in use?

A great feature is wasted if people struggle with it. Real use shows what helps brands or holds them back.

1.What do customers
value?
Dapple · Customer survey
Market survey · Sign-up journeyWhat customers value
1,200responses
Question 6 of 18How important is each of these when you choose a provider?
12345Clear pricingQuick sign-upHelpful supportRewards
1 = not important · 5 = essential
What matters most% essential
Clear pricing78%
Quick sign-up71%
Helpful support64%
Easy to switch55%
App features49%
Rewards33%
These weights set every score.

Knowing where to compete starts with knowing what drives the choices your customers make.

2.What do brands
offer?
Dapple · Feature audit
Feature audit · Sign-up journeyWhat brands offer
142features checked
FeatureWeightYouBCDGuest checkoutSaved detailsOrder trackingBiometric loginLive chatDigital receiptsWeighted score72815854

Set against what customers value, it shows where your product fits the market, and where it falls short.

3.How does it perform
in use?
Dapple · Session 14 · Sign-up
ModeratedUnmoderatedPrototype B
04:12 / 11:30
Tasks
Create an account1:42
Verify your email0:38
!Set up your profile2:10
Success82%
Ease3.9
Confidence74%

“I wasn’t sure if it had saved my details.”

Participant 14 · 04:12

A great feature is wasted if people struggle with it. Real use shows what helps brands or holds them back.

The expertise behind every insight.

7
Industries benchmarked

Your customers judge you against your competitors, and against the best digital experience they had that week, whoever built it.

9
Countries worked in

Leading your own market is not the ceiling. What is standard elsewhere is usually what arrives here next, and we have already measured it.

500+
Brands measured

Enough range to know the difference between an experience that tests well and one that only looks good.

Tell us what you’re trying to work out.

The market you’re in, the journeys you care about, and what’s prompting the question. We’ll tell you which product answers it.

Let's talk